How we increased sign up rate by 56% on Creators Program
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Capturing a sophisticated target audience with a cohesive brand message
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Challenge
To reposition FIRM1040 in a new category and meet the needs of a more sophisticated demographic.
Outcome
A strategic position built around customer centricity and conveyed through a robust language system.
Impact
25% client increase
Discipline
Verbal Identity
Deliverables
Persona
Messaging
Copywriting
Industry
Finance
Revenue
$100-500k
The client
FIRM1040® is a black woman-owned CPA firm providing wealth-building tax expertise to mass affluent clients so they can save enough for retirement.
With a journey beginning in 2006, FIRM1040 had grown into an award-winning national brand desiring to move into a new category. They looked to us to identify a niche audience and strategic positioning, which ultimately became the drivers for the brand’s verbal and visual expression.
The process
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The story
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The advice
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