Capturing a sophisticated target audience with a cohesive brand message

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Capturing a sophisticated target audience with a cohesive brand message
Challenge
To reposition FIRM1040 in a new category and meet the needs of a more sophisticated demographic.
Outcome
A strategic position built around customer centricity and conveyed through a robust language system.
Impact
25% client increase

The client

FIRM1040® is a black woman-owned CPA firm providing wealth-building tax expertise to mass affluent clients so they can save enough for retirement.

With a journey beginning in 2006, FIRM1040 had grown into an award-winning national brand desiring to move into a new category. They looked to us to identify a niche audience and strategic positioning, which ultimately became the drivers for the brand’s verbal and visual expression.

The process

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The story

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The advice

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